About SolidBlock Change into About SolidBlock Digital Platform

Executive Team

We Bring Capital & Sponsors Together

Universal Access & Premium Property Investments

Strategic Partners

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About SolidBlock Digital Platform

Our platform transforms the world of real estate by bridging the gap between traditional markets and the decentralized economy.
SolidBlock is an end-to-end platform that allows real estate developers and fund managers to leverage blockchain technology for peer-to-peer transactions that bypass traditional banking structure for secure, quick, and paperless trading.
For Investors
Our vetted and secure digital marketplace offers you accessibility to exclusive deals, a lower minimum investment threshold, and higher returns on your investment. Tokenization gives you control over when to invest in a project and the ability to trade and liquidate on your own schedule.
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For Property Owners
When we convert your property into digital shares, we leverage the stability of the property market with the efficiency of blockchain-based transactions. You’ll have an efficient way to raise capital, built-in compliance with regulatory obligations, value history of the asset on the blockchain, and a broader reach to potential investors.
Learn More About Tokenization

Executive Team

Our comprehensive understanding of the development process and the
benefits of a digital marketplace is unmatched in the industry.
YAEL TAMAR
Yael Tamar
CEO & Co-Founder
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Yael works to make property investing accessible, transparent and streamlined with SolidBlock. Prior to that, Yael has had over a decade of experience as a marketing executive within the fintech, finance, telecom and energy industries, as well as a long track record as an entrepreneur. Yael also co-chairs the Israel region of the FIBREE.
Laura Brightsen
Laura Brightsen
President
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In my career, I have led marketing for a $40B Global PE firm and a $5B public telecom company and I have served as an MD at a venture firm and Partner (and Investment committee) at a PE firm. I have been a part of billions of institutional capital raises and advised dozens of venture and PE firms on their capital formation and go to market strategy. I have advised literally 100’s of companies on strategy and how to scale (which is the most fun by far) by growth, acquisitions and partnerships. I have watched the blockchain industry as an investor who was early in Coinbase and Bitcoin. I recently built and exited an impact asset management firm.
Yuval Wirzberger
Yuval Wirzberger
CIO & Co-Founder
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Yuval brings more than 15 years of technology and product management experience to SolidBlock. He’s helped both startups and large enterprises bring new media and marketing plans to life. Yuval’s vision for SolidBlock is to democratize private equity, venture capital, and real estate investing.
Dan Bystritsky
Dan Bystritsky
CTO
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Ever since I was a child, I’ve loved to build things. This led me to study computer science at Hebrew University and found 200apps, a boutique software studio. I’ve led dozens of technical projects including the establishment of Israel’s first ever drone show company. Now, in a move towards blockchain technology, I am helping to build the future of tokenized real estate.
Moran Hertzanu Weiss
Moran Hertzanu Weiss
Director of Operations
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Moran serves as SolidBlock’s Chief Operations Officer (COO) executing strategy through oversight and management of the company’s departments including marketing, tech, legal business development, project management and human resources. Drawing on more than a decade of experience as an entrepreneur and project manager for lifestyle startups, she brings with her a diverse skill set with proficiencies in strategy building and implementation, software, applications, digital marketing platforms and management.
Gavi Zietlin
Gavi Zeitlin
Head of Marketing
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With more than 10 years working with startups, agencies and Fortune 200 companies on marketing, product and business development, Gavi joins SolidBlock as Head of Marketing and Business Development. Gavi has worked in a variety of industries including electronic cigarettes, nutritional supplements, e-commerce, non-profits, and agencies. He has personally managed $1 million+ in profitable FB Ad spends, and has a deep passion for crypto and blockchain and how they are changing the world.
Helena Henkin
Helena Henkin
LATAM business manager
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Helena holds a master’s degree in Public Law from Sao Paulo University and worked as a public defender in Brazil before moving to Israel. In Tel Aviv, Helena entered the crypto-startup ecosystem, focusing her skills in management, business development, marketing, and communications. She is passionate about empowering people through new technologies, particularly with regard to gender equality issues.
Rachael  Guth
Rachael Guth
Customer Success Manager
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Coming from a varied background combining the artistic, digital, marketing, and historical worlds, Rachael has acquired a unique understanding of what people desire and how to bring it to them. From blogging, social media, social media marketing, community management and engagement, digital media, user behavior, content creation and management, she joins the Solidblock team to promote and enhance user engagement.
Aaron Ovadia
Aaron Ovadia
Creative Director
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15 years of experience in digital and print design. Aaron has led and managed creative teams from ideation to execution. He’s had the privilege of working with Fortune 200 brands and top creative agencies. Aaron is passionate about projects that make a difference.
Sivan Ivgi
Sivan Ivgi
Legal Counsel
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Sivan Ivgi is SolidBlock’s Head of Legal and is responsible for the legal affairs of the company. She holds an Executive LL.M., from Tel Aviv University in collaboration with the University of California, Berkeley Boalt Hall, School of Law, and graduated with Honors (Cum Laude), and also holds an L.L.B., in International Commercial Law (Hons). Prior to joining SolidBlock, Sivan worked as a commercial-tech attorney at a large hi-tech company and at the Global Corporate Department of Teva Pharmaceuticals where she advised the company’s IT, Cyber Security, Digital (eHeath), Government Affairs, Corporate Functions and Global Real-Estate units. Sivan is experienced in complex commercial transactions and also gained familiarity in real estate from her time working at the contracts department of the Israeli Land Administration.
Miriam Green
Miriam Green
Content Manager
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An award winning poet and author of The Lost Kitchen: Reflections and Recipes from an Alzheimer’s Caregiver (Black Opal Books, 2019), Miriam transitioned post-COVID into content writing. Prior to that, she worked for 18 years as a counselor helping new immigrants adjust to life in Israel. Miriam’s love of words has served her well. As a young writer she edited two newsletters at the Federal Reserve Board under Chairman Alan Greenspan. Miriam writes a weekly blog at The Lost Kitchen, describing the hardships of caring for a parent with Alzheimer’s and featuring related recipes. She is a 30-year resident of Israel, and a mother of three.
Irena Zaslavsky
Irena Zaslavsky
Account manager
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Irena has more than ten years of experience in global partnership and account management. With a degree in Business Marketing, Irena brings extensive knowledge in online marketing to her SolidBlock position as Account manager. She has a proven track record of building long-term relationships with clients and ensuring that value is provided to their businesses. Born in the Ukraine, Irena speaks Russian, Hebrew, English and Czech.
Dante Reminick
Dante Reminick
Head of Investor Relations
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Dante is from Minneapolis, Minnesota and is currently finishing up his final year of university studying Information Systems and Business Law. He is passionate about all things blockchain and loves helping young companies grow.
Lydia Scherr
Lydia Scherr
Web3 Research Lead
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Lydia Scherr is SolidBlock’s Web3 Research Lead where she has taken the lead in creating The SolidBlock Ecosystem. An accomplished professional with expertise in technology, business, data science, and global sustainable development. Lydia is also an award-winning speaker and business leader with an MA from Columbia University. With 10 years of experience in finance, research and business development. In addition to her work for SolidBlock, Lydia has part ownership in a family insurance marketing agency with more than 1000 sales agents across the US and more than $2B in premium under management. Lydia is passionate about using her experience to enhance mass adoption of blockchain technology.
Xander Zingale
Xander Zingale
Business Analyst
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Xander is from Short Hills, New Jersey, and entering his senior year at The Ohio State University. There he is majoring in finance and minoring in legal foundations of society. He is passionate about the web3 sphere and making real estate more accessible through blockchain technology. Previously, he worked as an analyst for a private investment firm, where he evaluated and researched undervalued companies.
We Bring Capital & Sponsors Together

We bring capital and sponsors together, giving investors the stability of traditional real estate projects with the flexibility of trading using blockchain technology. A leading and recognized innovation leader in the tokenization space with a growing clientele, the company is best known for its role in the world's first successful commercial property tokenization, raising $18M for the St. Regis Resort in Aspen, Colorado.

Yuval and Yael joined forces in 2018 with a shared goal: to simplify and democratize access to real estate projects. SolidBlock's solution offers much-needed access to lucrative investment opportunities by smaller retail investors. Access to prime real estate investment has traditionally been open only to high-earning investors who have significant capital at their disposal.

Their combined knowledge and experience with blockchain helped them pioneer a way to use this technology to create a more efficient, transparent, and liquid real estate market.

Universal Access & Premium Property Investments

This technology offers universal access to premium property investments at the initial stage (security issuance), throughout the growth stages of the project, and later on when it becomes a yielding asset (securities trading).

SolidBlock’s values center on mainstreaming tokenization by creating high-quality projects; educating about real estate and technology across various media platforms; being authentic and approachable; forging industry alliances and meaningful partnerships; and creating a business-friendly future through regulatory and legislative compliance.

Our blockchain-focused digital marketplace is global, inclusive, and transparent. We are creating a social impact company, a market with no borders, limits, or unnecessary complexities where capital is both accessible and protected. SolidBlock is our vehicle to revolutionize traditional real estate.

Strategic Partners
This site is operated by SolidBlock Inc., which is not a registered broker-dealer or investment advisor. SolidBlock Inc. does not give investment advice, endorsement, analysis or recommendations with respect to any securities. Offers to sell, or the solicitations of offers to buy, any security can only be made through official offering documents. Investors should conduct their own due diligence, not rely on the financial assumptions or estimates displayed on this website, and are encouraged to consult with a financial advisoru attorney, accountant, and any other professional that can help understand and assess the risks associated with any investment opportunity. SolidBlock Inc. does not guarantee any investment performance, outcome or return of capital for any investment opportunity posted on this site. By accessing this site and any pages thereof, you agree to be bound by the Terms of Service and Privacy Policy.